Just days before Microsoft introduces the Windows 8 and Surface tablet in a historic, $1.8 billion launch, tech giant Apple seems to be have stolen the spotlight with the debut of the iPad mini, a smaller, cheaper version of the company’s popular tablet device. According to Apple, the unveiling of the “mini” will make tablet devices more affordable and accessible to the masses.
The Curpertino-based company is looking to challenge the small-tablet format market which has long been dominated by Amazon’s Kindle, and the hugely popular Google Nexus 7. Experts say, however, that the devices are all targeting different demographics so competition may not be as tight as anticipated, making the doors still open for Windows and Android devices.
The new iPad mini comes in three different models: a 16GB, a 32GB, and a 64GB ranging from $460 to $670. The tablet has been equipped with a dual-core Apple A5 processor, and is Wi-Fi, 3G, and Bluetooth capable. It’s 7.9 inch display comes at a 1024 × 768 px at 163 PPI 4:3 aspect ratio resolution, which compared to other devices, is lower than usual. It also comes with two cameras, a 1.2MP front camera, and another 5MP at the back, plus a Lightning USB port. It runs on the new iOS 6.